“McLuhan and the Toronto School of Communication”

By: Derrick de Kerckhove
http://www.mcluhan.utoronto.ca/article_torontoschoolofcomm.htm

I liked the fact that our last article related back to McLuhan, since we started the semester studying his concepts. He has had such a profound effect on the development of how media is interpreted. Many individuals have tried to discredit his work by proving his wrong, but like Elizabeth Eisenstaedt, have not found refuting his statements easy. McLuhan’s school of thought has been very influential and what separates him from other media theorists is that his ideas are timeless. It seems as though an effort was made by him to not say something that could become outdated quickly. I think that having this as our last reading was appropriate.